A neighborhood of family businesses seen from above: a rainbow preschool, a music studio, a playground, a cafe and family homes
bttrfly Studio · for local family businesses

Built for your business. Designed around families.

Manage your presence, connect with families, and understand your engagement with bttrfly Studio—the business platform for family-centered brands and providers.

01 · Your business profile

Your business, beautifully presented.

Create a complete picture of what you offer. Manage your photos, services, and business details in Studio, giving families a clear introduction to your business.

02 · Discovery

Meaningful discovery starts with a better match.

Your profile gives Emmy, bttrfly's AI parenting assistant, the information she needs to recommend your business when it fits a family's needs.

Ask Emmy
ParentI'm looking for a beginner music class nearby for my 5 year old.
EmmyLittle Notes offers beginner classes for ages 4–6, just around the corner. Take a look at their profile.
LNLittle Notes Music StudioMusic classes · Ages 4–6 · 0.4 mi away
03 · Connections

Every inquiry. A new possibility.

Manage family conversations in Studio, answer questions, and guide interest toward the next step.

Example
New inquiry from Sunflower & MoonchildDo you have a trial class this Saturday for my son (5)?
04 · Reviews

Let your reputation speak.

Bring family experiences into view with reviews that help others get to know your business and feel confident reaching out.

Example

Our son counts down the days to class. The teachers are wonderful.A parent in Park Slope

05 · Insights

Your next chapter starts in Studio.

Bring your business into a network built around family life, with the tools to manage your presence and build meaningful connections.

Example · last 30 days
1,284Profile views
96Saves
23Inquiries
Scroll to explore the neighborhood

How it works

Your business belongs here. Getting started is simple.

Set up your presence on bttrfly and manage your connections with families through Studio.

Claim or create your profile

Claim your existing business profile or create one to join the bttrfly network.

Make your business stand out

Add your photos, story, and business details so families can understand what makes you a fit.

Start building connections

Receive family inquiries and manage your conversations directly in Studio.

Features

Your business tools. Together in Studio.

Manage your presence, stay on top of family conversations, and explore tools that help you understand engagement.

The Studio home screen for a music studio: four open inquiries, 1,284 profile views, 96 saves, this week's family activity and a finished business profile.
  1. Profile managementKeep your business information current.
  2. Family conversationsManage inquiries in one place.
  3. Engagement insightsUnderstand views, saves, and inquiries.

View pricingSome features are available through Studio Pricing.

Questions

A few things to know

What is bttrfly Studio?

Studio is bttrfly’s web-based platform for businesses. It brings profile management, family conversations, and tools for discovery and engagement together in one workspace.

Who is Studio for?

Studio is built for family-centered businesses, brands, and providers—from childcare and enrichment to wellness, household services, travel, and more.

Why is my business already on bttrfly?

We’ve added business profiles to help families discover relevant resources. Claiming yours lets you update your information, personalize your profile, and receive messages from families.

How does Emmy help families discover my business?

Emmy uses business profile information to identify relevant options for a family’s request. A complete, up-to-date profile helps her understand what you offer. Emmy discovery is available through Studio Pricing.

How do families contact me?

Families can message you through your claimed business profile in the app or on the web. You receive and reply to those messages in Studio.

Can I get started for free?

Yes. You can claim or create your profile, update your core business information, and reply to family messages for free. Additional discovery, lead management, and insight tools are available through Studio Pricing.

You support families. Studio supports your business.

Manage your presence. Build meaningful connections. Bring it together in bttrfly Studio.

bttrflyStudio

Explore more with Studio. Your first month, on us.

Access Emmy discovery, tour requests, lead management, and engagement insights for your business.

Your offer code1MONTHSTUDIO

Apply at checkout and your first month is on us: $0 today on monthly, then $9.99/month, or $9.99 off your first year on annual. Your Founding Rate stays set for life. Cancel anytime.